Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. For more information, follow us on Instagram at Irish Distillers Patrick’s Day 2020 at wine and spirits retailers (SRP: $31.99 / 750mL) and restaurants and bars across the U.S. Powers Gold Label Irish Whiskey in its new packaging will be available just in time for St. In Ireland, Powers Three Swallow and Powers John’s Lane will be released in March 2020, with much loved Powers Gold Label completing the new-look line-up in due course. Now, during a time when Irish whiskey is experiencing a renaissance in the U.S., we’re taking a bold approach to inspire a new generation of American drinkers to discover the unique history and personality of Powers.”įollowing the launch of Powers Gold Label’s new look in March 2020, the updated design will be introduced across Powers Three Swallow and Powers John’s Lane from mid-2020 in the USA. Since the family distillery was established in the late 18th century, Powers has been woven into the fabric of Ireland, thanks to its bold taste profile and character. comments, “This innovative bottle design for Powers Gold Label marks a dynamic new chapter for our brand. It’s wonderful to see the diamond P front and centre on this new label, symbolizing all the history of this great whiskey since 1791.”įiona Canning, Brand Leader for Powers in the U.S. Workers at the old John’s Lane distillery even took to wearing a diamond P pin on their lapel, such was their pride to be part of the Powers family. The diamond P was everywhere: on the casks, stationary, on bills and receipts, emblazoned on everything that left the distillery, and notably on the wonderful Powers mirrors that still hang in Ireland’s pubs today. The brand’s pioneering spirit is brought to life in the striking label design, including the iconic red Powers diamond “P” – one of the first ever trademarks registered in Ireland and a link to the historic legacy of Powers and Irish whiskey.Ĭarol Quinn, Archivist at Irish Distillers explains, “Powers’ sense of identity has always been rooted in the diamond P, aa sentiment that became very clear to me as I worked my way through the historical archive. Inspired by the vintage pot still silhouette, the shape subtly pays homage to Powers’ exceptional whiskey production, echoing the distillation method for which this historic Irish whiskey is renowned. The new bottle design that will lead Powers Irish Whiskey into the future was developed with its rich history in mind.

The eye-catching design is set to attract a new generation of American drinkers who have an appetite to discover one of Ireland’s most loved whiskey brands. A complex and honeyed taste is yours for the taking.NEW YORK- Beginning 2020, Powers Gold Label Irish Whiskey – produced by Irish Distillers of Midleton Distillery – will unveil a bold new bottle in the U.S. Left to mature in selected American oak casks, this is where the spicy, bold character takes hold.

That means more top and tail gets thrown away than any other Irish whiskey. Spirit Notes: POWERS GOLD LABEL is cut from the heart of the distillate.

It’s a start, middle and ending like no other whiskey. It’s then blended with the finest grain whiskey, exclusively matured for an unmistakable flavor. Matured in mainly 2nd and 3rd fill American oak casks to protect and round out our carefully crafted robust distillate. Discarding more top and tail of the second and third charges we honour a bold tradition of excellence that saw James Powers whiskey become the most popular selling brand in Ireland. However unlike other Pot Still Irish whiskey POWERS goes further. This single pot still style of whiskey is unique to Ireland, and is made from a mash of malted and unmalted barley, triple distilled in traditional copper pot stills. This means only the purest heart of the distillate remains. Every drop since James Power began his vision, has not only been triple distilled, but more top and tail gets thrown away than any other Irish whiskey. But unlike any other Pot Still Irish whiskey, James Power went further. It is then triple distilled in traditional copper pot stills. This style of whiskey is unique to Ireland, and is made from a mash of malted and unmalted barley. Back in 1791 our founding father James Power created a Single Pot Still Irish whiskey using only the center cut of the distillate.

Powers irish whiskey